International research: Dutch business visionary least
September 6, 2011

Asia has the most visionary organizations. Netherlands dangles down

Worldwide research and consultancy organization to samhoud visions shows that remain in Dutch organizations to develop an inspiring vision and in implementing that vision in all business. Especially in the emerging economies in Asia are fully embraced organizational visions. Asian managers give their views on what effects has driven business: goals are clearer, increasing customer satisfaction, creativity grows and there is a greater focus on performance.

To the research & samhoud worked with a total of 3000 managers from China, Germany, India, Malaysia, Netherlands, Spain and the U.S.. Of these countries shows Malaysia to have the most vision-driven organizations. Netherlands dangles at the bottom.

Salem Samhoud, founder & samhoud "Vision driven organizations perform well once more. 90% of organizations in the Netherlands has developed a vision but then insufficiently implemented. Vision is not enough in our country lived and believed, and that could eventually lead to a massive value destruction. "

Top 5 reasons a vision dies

In the Netherlands, the organizational vision is much less part of everyday practice. In other words, organizational visions in the Netherlands, with energy up but then disappear in the drawer. The qualitative part of the research is a top 5 reasons why a vision dies. This top 5 applies to all countries including the Netherlands:

- Lack of exemplary behavior in the top
- Rapid changes at the top
- Vision is not well communicated
- Vision is not consistently applied
- Visions are not balanced

An organizational vision creates value

In Asia, where most consistent organizational visions are implemented in everyday practice, providing 85% of respondents to the vision that leads to sales and profit. 87% also indicates that the vision will lead to higher customer satisfaction and 84% shows that the vision has also led to more engaged employees. By comparison, in the Netherlands these percentages are much lower, 51%, 62% and 55%.

A vision has four elements: greater purpose (why we exist), audacious goal (where are we), values ​​(what we stand for) and core qualities (which we excel in). A vision provides direction and motivation.

Uninspiring

Visions in the Netherlands are less distinctive than in all other countries surveyed (56%). But also credibility of the vision, the Netherlands scores the lowest (54%). Moreover, in the Netherlands is the least used to view organizational changes to take effect (60%). The most dramatic figure for the Netherlands is that views in the Netherlands inspiring. Only 36% of managers to respond positively.

It seems that many Dutch organizations fail in their vision to answer the question: why do we exist? The answer to that question largely determines how inspiring a vision. Lack of meaning leads to less Dutch managers are encouraged to feel extra efforts in response to the organizational vision. 60% of them are willing to go the extra mile. In Asian countries, the percentage average of 80%.

Dutch managers also indicate that the vision is not recognizable brand and assessment system for example. Especially in the latter, the Netherlands scores the lowest, 41%. Other countries are significantly higher at this point, such as Germany (66%) and Malaysia (79%).

"The Netherlands has a stable economy, but if you make the comparison we are fast becoming a lot to lose ground to countries in Asia," said Samhoud.

Inspiration and discipline come from the far east
In the Far East, most organizations have a compelling vision. Malaysia topped the list with 82%. China and India follow with respectively 73% and 69%. The U.S. is the middle 58% and Europe at the bottom. Spain provides 52% of respondents indicate that most organizations in their country an inspiring vision, that 48% in Germany and the Netherlands dangles down by 36%. Asian organizations to take their views much more seriously and use it more as a compass and a guideline. The organization's vision in Asian countries are much more intertwined with daily practice and disciplined implemented in recruitment, compensation, strategic positioning and goals.

The United States also will be surpassed in terms of visionary organizations

The study is a very clear picture emerges about the position of the United States as a country with vision-driven organizations. Apple obviously speaks to the imagination but generally remain well behind the United States to Asia. 58% of U.S. executives found that U.S. organizations have a compelling vision. This constitutes the so-called U.S. middle between Asia and Europe.

Hier in Nederland vind ik het zelf heerlijk om met kleine bedrijven te bellen omdat je dan een persoon aan de lijn krijgt en geen robots.

Het valt me op na zeven jaar in Azië beleefd te hebben, dat mensen in de corporate wereld hier heel koud zijn tegenover de medemens. Alsof ze het niets uitmaakt dat ze mensen beschouwen als consumenten die ze lekker iets kunnen aansmeren. Jammer eigenlijk want die Nederlanders zijn van binnen zulke mooie mensen.

Voor Moving Films is het ook heel belangrijk dat deze persoonlijkheid bewaard blijft bij de mensen die wij helpen. Want als je doet wat je leuk vind dan zit je als persoon helemaal in je element, en dan zou het uiterst zonde zijn je authenticiteit te verpakken in een en gedrag gecodeerde corporate robot. En dat is precies wat we niet in beeld willen brengen. Dat hebben we namelijk al genoeg gezien, en dat maakt de wereld oer saai.

Wij brengen de mens in de ondernemer in beeld. Als je echt maatschappelijk verantwoord bent dan straal je dat uit, en die straling inspireert anderen, en met film kan deze straling nog meer mensen bereiken en aantrekken dan dat je alleen op de werkvloer kunt doen.
Met Moving Films dragen we bij om onze corporate wereld meer menselijk te maken, en dat doen we door middel van film. Omdat we als geen ander weten wat authentiek is en hoe dit over te brengen. We helpen vooral de mensen die bewust zijn en vanuit hun hart bijdragen aan de samenleving.
Moving Films staat graag voor echte mensen klaar.

Natuurlijk heerst er ook een soort angst om arrogant over te komen in Nederland, wat ons eigenlijk enorm beperkt, en daarom zou niemand reageren op een oproep waarin we authentieke mensen zoeken. Daarom komen wij zelf naar jouw toe, misschien weet je het zelf nog niet, maar jij moet gezien worden.

What makes us social conscious?

Being presented with misery or with positive inspiration?

With Moving Films I contribute my full being to anything and anyone that may affect a society in which the masses understands that the self and social awareness of each individual is of most importance to lift this world from humanities self-imposed misery...."